|What is SEO Qualification, and what does it mean to my customers?The “SEO Qualified” seal means that I have been qualified as an SEO Professional by Jacki Soikis of Seo-Simple (Seo-Simple English site), after having fulfilled all the requirements of the Full Training Course for SEO Professionals, held at the John Bryce Academy.The formal and hands-on training includes the following subjects:||
Internet site promotion – the use of search engines and updated information, search engine optimization and search engine advertising, an overview of the different parameters that determine the ranking of the site page on the search engine, keywords, problems in promoting special websites, the importance of monitoring the behavior of visitors to the site.
Site reception and study of keywords – Yahoo directories, DMOZ, Alexa, documenting and reporting on the state of the site, registering on Google Sitemap, Yahoo Sitemap, considerations in selecting keywords, establishing the effectiveness of keywords
Keyword Research – Sources and tools for Keyword Research, practice in Keyword Research and placement of keywords
Links – Quality links, ways and methods of getting links, mechanisms for exchanging and trading links, Directories and indexes
Techniques for promoting sites – Optimization of website stucture, On-page optimization, use of the site map, promotion of dynamic and Flash sites, changing URL’s, updating and removal of details from the search engine
PPC – General overview, Adwords, the structure of Google Adwords, definition and management of publicity campaigns, focus groups, ads and keywords. Monitoring and optimizing campaign performance.
And last but by no means least, what can happen when a website is “optimized” incorrectly.
Qualified SEO Professionals undertake to work according to the SEO Code of Ethics.