How did the Debi’Z Brand come about?
In particular, where did the idea for my colourful dotted logo come from?
Back in February, when I was just starting my company, I read an article by Ed Roach of The Branding Experts, called “How to Build a Powerful Personal Brand“.
In the article he asked the following question
“If I were to ask you, “What is the word or phrase you’d like people to think of when they think of you?” what would it be? Most professionals wouldn’t have a clue. However, the few who can respond thoughtfully have an enormous competitive edge over their colleagues when it comes to marketing their services.”
I though that was an interesting idea, and decided to do a survey amongst about 200 of my friends, family, colleagues and acquaintances. I sent them the following email:
Dear Friend and Colleague,I may have known you for many years, or I may have just exchanged a few words with you at some recent networking or professional meeting. I would like to ask your indulgence, and request less than 1 minute of your time.I am doing an exercise in defining my personal brand, המותג האישי שלי.Please take just a few seconds to write down the first word or phrase that comes to mind when you think of “Debi Zylbermann”. Please be honest about it – I won’t take any replies personally !Many thanks,Debi
Well, you’d be amazed, but I received about 150 replies within 24 hours, and another 30 over the following few days, from people who had been out of the office. All together I got about a 90% reply rate!!
Most of the replies were very supportive (and I’m much to modest to list them, except of course I got quite a few “hats” and “shoes” in addition to some of my better character traits !), but the surprising thing, for me, was that the replies of more than 70% included the word: COLOURFUL.
Out of these 70%, quite a few had actually specified a colour, and that colour was PURPLE.
Now, I knew that I was just a bit whacky, but on the other hand, SEO and Software QA are pretty square things to be doing.
So, I had my graphic artist, Edna Segev, try and find me something that was both a bit wacky and not too much so, and to use purple and colours that go well with it. I must admit that I drove her a bit nuts till I was happy with the exact shades of all the colours, but in the end, I’ve got a logo, and brand that suits me down to the ground.
So, how did you get your logo? Do you have a strong brand? I’d love to hear your story in the comments below.
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