I probably just broke a whole pile of Branding, SEO and blogging rules, all in one go.
And I did it by winning a competition !!
The competition was organized by David Shaw of www.Protycoon.com, who was giving away 6 free advertising banners on his site to the first 6 visitors who would either review his new blog design, review the blog itself, or promote the blog’s RSS feed.
Well, I actually won an ad! (and you can see it by going to his coooool site, with loads of tips on blogging)
Now I had to decide what to do with it.
My business is divided into two pretty equal parts: SEO (search engine optimization, for the uninitiated), and S/W QA (software quality assurance). Since I set up shop, about 5 months ago, I’ve been breaking my head about my Branding and Marketing message. Is it SEO? Is it QA? Is it some type of combination? Or should I drop one of them?
But they are both bringing in clients and cheques, so what to do?
|Since I didn’t think David would keep my ad space until I decided this weighty question, I prepared myself an ad that included both:|
But then it hit me – my blog didn’t actually say anything about SEO!
So, firstly, I updated my “About Us” page, included SEO in my bio (and subtle marketing message!), and added the fact that an SEO blog is in the works. Next, I wrote this post, so that anyone looking for SEO, after clicking on my ad, would actually find something about it.
The next thing is to decide whether SEO and QA go into the same blog (Huh! as if I can work THAT one out in 10 minutes).
If yes, then I need to change my blog header, and change my blog URL, and redirect this one to the new one (so that none of you reading this will see the change).
If not, then I need to work out how I direct people who click on my ad, looking for SEO, as easily and quickly as possible onto my SEO blog…
Your comments, this time for sure, will really make a difference to my stategy! So, please comment away…
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